THE SUPER YUMMIES

THE CHALLENGE

Ready made baby food gets a bad rap, it looks nasty smells funny and for many mums it comes with unwanted extras – they don’t know what goes into the pot – for many homemade was best.

THE TRUTH

The Super Yummies pots are packed with more nutrients from lovingly grown ‘baby grade’ ingredients, a classification held to higher health standards than organic.

THE IDEA

We created an animated short to launch Cow & Gate's new toddler snack range – starring Nick Frost and of course, The Super Yummies. The Super Yummies brought a world to life where delicious goodies are lovingly grown, delivering results: 170% over projected forecast.

THE PARENT HACKERS

A video posted by Cow & Gate UK (@cowandgateuk) on Jun 11, 2016 at 7:01am PDT

THE CHALLENGE

Ready to drink infant milks are seen as an easy, or even lazy, option for parents. 

A video posted by Cow & Gate UK (@cowandgateuk) on Jun 24, 2016 at 6:02am PDT

THE TRUTH

Being a parent is complicated. It can be fussy in certain times and situations. Cow & Gate ‘ready to use’ milks help simplify parent’s lives - leaving more time for the things that really matter, like fun!

A video posted by Cow & Gate UK (@cowandgateuk) on Jun 15, 2016 at 2:32pm PDT

THE IDEA

We teamed up with popular parent blogger Laura Byrne and her family to create, ‘The Parent Hackers’. Then uploaded original ‘Parent Hack’ videos with a fun twist to our social platforms to help Mums and Dads have less fuss and more fun.