THE CHALLENGE
Ready to drink infant milks are seen as an easy, or even lazy, option for parents.
THE TRUTH
Being a parent is complicated. It can be fussy in certain times and situations. Cow & Gate ‘ready to use’ milks help simplify parent’s lives - leaving more time for the things that really matter, like fun!
THE IDEA
We teamed up with popular parent blogger Laura Byrne and her family to create, ‘The Parent Hackers’. Then uploaded original ‘Parent Hack’ videos with a fun twist to our social platforms to help Mums and Dads have less fuss and more fun.