BETC London


Volume shake mascara


Cara Delevingne and her squad of London artists launch Rimmel London’s Volume Shake Mascara feat. Nadia Rose and Emil Nava.


Entertainment first

We collaborated with London artists who embody Rimmel's attitude to create a music video directed by Emil Nava that places Volume Shake at the heart of the action. Delivering the product benefit through a choreographed tutting routine performed by Cara and her squad, creating a piece of entertainment beyond advertising.


Shake it up to keep it fresh. 

Rimmel London invented Mascara in the 1800s and it is still innovating today, Volume Shake Mascara has a patented Shake-Shake mechanism that means it never dries out or clumps up.