Cara Delevingne and her squad of London artistslaunch Rimmel London’s Volume Shake Mascara feat. Nadia Rose and Emil Nava.
We collaborated with London artists who embody Rimmel's attitude to create a music video directed by Emil Nava that places Volume Shake at the heart of the action. Delivering the product benefit through a choreographed tutting routine performed by Cara and her squad, creating a piece of entertainment beyond advertising.
Shake it up to keep it fresh.
Rimmel London invented Mascara in the 1800s and it is still innovating today, Volume Shake Mascara has a patented Shake-Shake mechanism that means it never dries out or clumps up.