Nike needed to get more young Londoners into running, but they’re put off because they don’t want to lose to their mates. So we used Sir Mo Farah’s upcoming London Marathon to show that even elite athletes don’t take races quite as seriously as you might think.
Everyone should be able to fearlessly express and be themselves, without fear of judgement, criticism, or shame. That’s why Rimmel commissioned a global study to investigate the problem of beauty cyberbullying, revealing that, last year alone, 115 million images were deleted from social media because of it. Realising the full scale of the problem, we created an awareness campaign focused around giving its real victims a voice.
Rimmel’s Free Your WOW Campaign encourages you to embrace what makes you different. Starring Cara Delevingne and key influencers the campaign focuses on the new double-sided brush innovation as well as championing diversity and showcasing distinct make-up looks.
Remi Babinet explains to Campaign Magazine how the new management line-up will help bring Paris and London closer together.
Rimmel Brow Statements defines our ambassadors most notable asset, her brows. Starring Cara Delevingne the digitally led campaign creates GIFs showcasing the statements you can make with a simple brow movement.
Rimmel takes you back to the loud looks of the 80’s with its Stay Satin lipstick range. Rita Ora goes on a journey through some of the decade’s most iconic looks, proving beyond doubt that loud lipstick never, ever fades.
Rimmel's Match Perfection foundation campaign is a celebration of identity and individuality. Starring Rita Ora and shot by up-and-coming director Leonn Ward, the campaign features a diverse cast of talented influencers and shows off the latest foundation shades with a wide range of digital and social assets.
Loving our latest exhibition, Ossi Piispanen’s ‘Manor House Project’.