Rimmel London invented Mascara in the 1800s and they’re still innovating today. Volume Shake Mascara has a patented Shake-Shake mechanism that means it never dries out or clumps up.
We collaborated with London artists, Nadia Rose and Emil Nava, to create a music video, directed by Emil Nava, that places Volume Shake at the heart of the action. Delivering the product benefit through a choreographed tutting routine, and performed by Cara and her squad, we created a piece of entertainment that goes beyond advertising. Shake it up to keep it fresh.