BETC London
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The Super Yummies

THE SUPER YUMMIES

COW & GATE

 
 

THE CHALLENGE

Ready made baby food gets a bad rap, it looks nasty smells funny and for many mums it comes with unwanted extras – they don’t know what goes into the pot – for many homemade was best.

THE TRUTH

The Super Yummies pots are packed with more nutrients from lovingly grown ‘baby grade’ ingredients, a classification held to higher health standards than organic.

THE IDEA

We created an animated short to launch Cow & Gate's new toddler snack range – starring Nick Frost and of course, The Super Yummies. The Super Yummies brought a world to life where delicious goodies are lovingly grown, delivering results: 170% over projected forecast.