BETC London
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The Parent Hackers

THE PARENT HACKERS

COW & GATE

 

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THE CHALLENGE

Ready to drink infant milks are seen as an easy, or even lazy, option for parents. 

THE TRUTH

Being a parent is complicated. It can be fussy in certain times and situations. Cow & Gate ‘ready to use’ milks help simplify parent’s lives - leaving more time for the things that really matter, like fun!

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THE IDEA

We teamed up with popular parent blogger Laura Byrne and her family to create, ‘The Parent Hackers’. Then uploaded original ‘Parent Hack’ videos with a fun twist to our social platforms to help Mums and Dads have less fuss and more fun.