THE PARENT HACKERS

COW & GATE

A post shared by Cow & Gate UK (@cowandgateuk) on Jun 15, 2016 at 2:32pm PDT

THE CHALLENGE

Ready to drink infant milks are seen as an easy, or even lazy, option for parents.

THE TRUTH

Being a parent is complicated. It can be fussy in certain times and situations. Cow & Gate ‘ready to use’ milks help simplify parent’s lives - leaving more time for the things that really matter, like fun!

A post shared by Cow & Gate UK (@cowandgateuk) on Jun 24, 2016 at 6:02am PDT

THE IDEA

We teamed up with popular parent blogger Laura Byrne and her family to create, ‘The Parent Hackers’. Then uploaded original ‘Parent Hack’ videos with a fun twist to our social platforms to help Mums and Dads have less fuss and more fun.