BETC London
Office-Front.jpg

The agency

 
 

AGENCY

BETC believes in the power of creativity to connect through culture and drive business results. Our work has always stood out for its contemporary style, creative craft and cultural impact.

We are  a global agency with a unique vision for brands, a vision that goes beyond advertising into culture through music and fashion, food, film, design…

 
 
 
 

Management

ROSIE BARDALES
Chief Creative Officer

Rosie has worked for some of the best ad agencies in the world. Before joining BETC London she was Creative Director at Wieden+Kennedy Amsterdam, where she led the integrated launch for Levi’s Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 World Cup.

Rosie has also worked for BBH London, Mother London and Cliff Freeman and Partners in New York, working with brands such as Britvic, ITV, Coca-Cola, PG Tips and SABMiller Global.

 

RUSSELL DAVIES
Chief Strategic Officer

Russell spent the last 25 years working for companies like Nike, Apple, Microsoft, Honda, W+K and R/GA, and is the only person to have won both an APG Creative Planning Award Gold and a D&AD Black Pencil. His most well-known work is probably the strategy development that led to Honda's 'Power Of Dreams' campaign and Nike's Run London.

Russell is also a Contributing Editor for Wired Magazine, a Visiting Fellow at the Mile End Institute and a frequent speaker at tech/culture conferences.

 

ANDREW KAY
Managing Director

Andrew has over 16 years of experience with agencies including CDP, Grey London, BBH, and most recently,  Wieden+Kennedy, where he worked for 10 years.

At W+K Amsterdam he led the global team that launched Coke’s new brand positioning and endline ‘Open Happiness’. And also Powerade’s sponsorship of the London 2012 Olympics and the Brazil 2014 World Cup, as well as working on campaigns for EA games, P&G, and ESPN Europe.

At W+K London, Andrew was Head of Account Management and also held responsibility for all the agency’s Mondelez business – a mixture of UK, North American and global brands.

 

Clients

 
 

BETC London is one of the city's most interesting young creative agencies, attracting international clients like Rimmel, start ups like KADO, and established British brands like Cow & Gate.
 


NETWORK

BETC London is the first agency in a global micro-network from the renowned French agency BETC. Created in Paris in 1994, BETC is one of the most award-winning agencies in the world and the largest agency in France, with clients such as Peugeot, Canal+, Evian, Louis Vuitton, L’Oreal, Lacoste, and Air France.

BETC PARIS
BETC SAO PAULO