COW & GATE launches new platform

We've developed a new brand platform and visual identity for the UK's #1 baby feeding brand, Cow & Gate, and launched it via a new 360 campaign across an ecosystem including TV, Outdoor, Social, Earned and Shopper.

The creative work taps into the happy, messy, chaotic reality of modern parenting to land that everything the brand and parents do is driven by the same goal: to nourish so babies can flourish.

Our new design system features dynamic typography, playful movement, and a luminous colour palette anchored by Cow & Gate’s iconic red. The ampersand that's been part of the brand’s name for over 100 years now takes on an elevated role, representing the connection between Cow & Gate, parent and child.