BETC was founded in Paris in 1995 and has grown to become one of the most awarded agencies in the world. That makes us proud. It also makes us French, and we quite like that. At BETC London we’ve brought some of that gallic ‘Savoir Faire’ (an instinctive appreciation of what’s right, with an expertise in good taste and style) with us across the channel.
Wherever we go in the world we subscribe to a belief that anything can be made more premium. Anything. It doesn’t matter the category, product, service, channel, consumer, cultural context (or anything else for that matter), we bring an aspirational sensibility to all our thinking, ideas and creative output.
We do this because it’s noisy out there. As a brand you can either add to the cacophony or you can rise above it. So our mission is to help elevate brands and businesses in every way we can. That means making them more meaningful, more desirable and applying creativity to their problems in ways that go beyond advertising.
BETC London is the first agency in a global micro-network from the renowned French agency BETC. Created in Paris in 1995, BETC is one of the most award-winning agencies in the world and the largest agency in France, with clients such as Peugeot, Canal+, Evian, Louis Vuitton, L’Oreal, Lacoste, and Air France.